I have been in hundreds of client presentations over the years; often, it was quite acceptable to not finish your 122-slide PowerPoint deck. It was only 122 slides because we used acronyms in every other sentence. Welcome to the ‘Industry of Acronyms’. Yes, I am talking about the IT industry (including the ITES, BPO, BPM, KPO sectors).
One such presentation I attended not too long back went as follows. The BDM starts off thanking the client for inclusion in the RFI and RFP process. Then he proceeds to introduce the executives with their abbreviated names – NSR, MRN and BMK. The fourth person self- introduced himself and had this exchange:
Team member: Hi, I am SPM and I have 7 years’ experience in the BFSI sector.
Client: You mean you are a Senior Project Manager.
Team member: No, that’s my name – Singanlluru Puttaswamayya Mutthukrishna, SPM for short. I am the TA (Technical Architect) on this project. And this to my right is Thirunavalur Ananthagoparaju, TA for short. He will be the SPM on the project.
One client member ventured to pronounce the name; he quickly gave up after butchering the name, and said, “Well, we’ll call you SPM”. Laughs ensued, ice was broken, and the Presentation of Acronyms had just gotten off to a great start.
This was no different from other presentations. During the presentation, the presenter would go on to present the company credentials i.e. they were are an SEI CMM Level 5, and also ISO certified, and that they follow ITIL processes, and had partnerships with AWS and SFDC.
And of course, like most of the Service Providers worth the paper the slides are printed on, they had colorful logos of clients like GE, JPMC, BofA, MS or EMC.
One of the presenters belonged to the IMS Practice, and appeared knowledgeable talking about VDI and ITSM. One belonged to the ES practice, and positioned the company’s ERP or SAP credentials, and the Cloud VP waxed eloquent about IaaS, PaaS, and SaaS.
Through the course of the presentation, they laboriously detailed out the KT process, and showed nice glossy pictures of the ODC, OMC, GDC or RMC. Some talked about the GDM approach to SDLC.
It really does not matter whether the SME in these presentations was talking about delivering an HRMS, SCM, CRM or an RFID solution. If the client asked him/her about Service Levels, the standard response was that they did not have enough data in order to list out SLAs and give an FP proposal. The options were to undertake a DD, or alternatively execute a T&M SoW post negotiating the Ts and Cs of an MSA.
Over the years, the acronyms have also progressively gotten longer. Obviously – since we have run through all the two and three letter combinations. For example, it is not uncommon to hear about SEICMMI or ITILV3.
After sitting through countless presentations, one also realizes that they all sound the same.
“Once again, which company are you from ?” It doesn’t matter. You could be from IBM, TCS, HP or HCL. By the way, these companies, which once had descriptive names have reduced their names down to acronyms.
Going by this trend, it will not be long before we hear an entire Corporate presentation delivered only with acronyms, to describe who you are, what you do and how you do it. I am preparing for the day when I could just say, “I M BRP N V R … …ABCDEFGHIJKLMNOPQRSTUVWXYZ”, and everyone listening would immediately know that I meant, ” I aM Balakrishnan Ramaswamy Palamadai aNd we(V) aRe… …A Best-in-class Company Delivering (to) Enterprises, Fortune 1000 (and) Global 2000 Holistic IT (services) Judiciously (and) Knowledgeably Leveraging Managed Next-generation Offshore Processes, Quality Resources & Smart Technology, Uncovering Value, Working eXceptionally Yet Zealously”.
Please note: This is a work of fiction. Names, characters, places and incidents either are products of the author’s imagination or are used fictitiously to make a point. Any resemblance to actual events or locales or persons, is entirely coincidental.
ITES – IT Enabled Services
BPO – Business Process Outsourcing
BPM – Business Process Management
KPO – Knowledge Process Outsourcing
RFI – Request for Information
RFP– Request for Proposal
BDM – Business Development Manager
BFSI – Banking, Financial Services & Insurance
SPM – Senior Project Manager
TA — Technical Architect
SEI CMM – Software Engineering Institute Capability Maturity Model
ISO — International Standards Organization
ITIL – Information Technology Infrastructure Library
AWS — Amazon Web Services
SFDC — Salesforce.com
GE – General Electric
JPMC – JPMorgan Chase
BofA – Bank of America
MS — Microsoft
EMC — EMC
IMS – Infrastructure Management Services
VDI – Virtual Desktop Infrastructure
ITSM – IT Service Management
ES – Enterprise Solutions
ERP –Enterprise Resource Planning
SAP — SAP
IaaS — Infrastructure as a Service
PaaS — Platform as a Service
SaaS — Software as a Service.
KT – Knowledge Transfer
ODC – Offshore Development Center
OMC – Operations Management Center
GDC — Global Delivery Center
RMC – Remote Management Center
GDM – Global Delivery Model
SDLC –Software Development Lifecycle
HRMS – Human Resource Management System
SCM – Supply Chain Management
CRM – Customer Relationship Management
RFID – Radio Frequency Identification
SLA – Service Level Agreement
SME – Subject Matter Expert
FP – Fixed Price
DD – Due Diligence
T&M — Time & Material
SoW — Statement of Work
Ts & Cs — Terms & Conditions
MSA — Master Services Agreement
SEI CMMI – Software Engineering Institute Capability Maturity Model Integration